ACN events are what make the ACN opportunity stand out from anything you’ve ever seen before. You get exclusive access to transformative training, networking opportunities, and experience the real culture of ACN!
And if you’re serious about growing your business, you should be inviting as many people as you can to these events! Big decisions are made at big events. That’s why more people join ACN through events than any other method. But sometimes it can be tricky to know what to say or how to approach the subject when inviting people. That’s why we’re sharing these 5 proven strategies to remove barriers and help you get those invites accepted!
First of all, you want to identify people who might be suited to this opportunity. You’re probably not going to invite the shy 16-year-old kid down the street, but you should invite that next-door neighbour who is always looking for new ways to save money. Open up a conversation, for example; “The cost of living seems to be going up. Have you seen the price of watermelons! How are you finding it?”
Then you want to introduce the ACN Opportunity. “That’s why I joined ACN. It’s given me access to some fantastic deals for my mobile and energy. Plus, I’ve been able to help my friends and family get better value on the essential services they’re already paying for, and I earn residual income every time they pay their bills!”
After you have introduced the ACN Opportunity, all you need to do is invite them to the next event so they can check it out for themselves. You can tell them at the very least they will grow their business knowledge, learn new skills, meet some great people and maybe even score some freebies!
Invite and give them a reason why.
This is where they might come up with an excuse as to why they can’t come. And that’s when you use one or more of these 5 strategies
- Provide proof
- FOMO
- Use exclusivity
- Have a moneyback guarantee or pay for their ticket
- Start with a smaller event
So, let’s take a closer look at these strategies so you can have more guests at the next ACN event…
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Provide Proof
When you tell someone your story, it gives credibility to the ACN Opportunity and helps the listener see how it could impact their life. You can tell them your story, a story from someone in your team or even refer to one of the success stories on the ACN website.
If you haven’t done so already, talk with your upline about developing your testimonial into a clear and memorable story you can confidently share. This could include describing your situation before ACN, what motivated you to join ACN or go to your first, and how your life has changed since that moment.
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Start with a smaller event
Gently introduce them to ACN events by starting small. Events are multi-sensory experience that engage an audience in a way that is not possible through other types of marketing, so it is impossible to convey without being there in-person. So, just like the samples you receive to promote a product, give them a taste. You could ask them to attend a local weekly training event and/or encourage them to come with you to a regional training event such as EMERGE, before inviting them to an Elevate event.
Each event will build your credibility. Your prospects will quickly learn that cost of each event ticket is well worth the investment.
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FOMO
Fear of missing out (FOMO) is just the way you say something that utilises the concept of ‘Fear of Loss’. The fear of loss is always more powerful than the promise of gain.
Which statement makes you want to come to an event?
- “If you go to the event, you’ll gain great friends, networking opportunities and new business skills”
- “If you don’t go to this event, you’re going to miss out on learning, new business skills, networking, opportunities, and making some great friends”
Both statements are saying the same thing, they are just worded differently. Believe it or not, the second one always moves people because nobody wants to lose. So, by all means, tell them about the benefits, but, let them know what will happen/what they will miss out on, if they don’t go.
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Remove the financial risk
Have a money-back guarantee or pay for their ticket. The money-back guarantee has been used by some of our top-performing IBOs. So, what is it? Simply put, you offer to refund the full cost of the ticket if the person you are inviting does not learn anything new at the event. This shows confidence in what you are offering and removes that financial risk.
The other way to go about it is to offer to pay for their ticket from the beginning because you believe in them and want to invest in them. Ultimately, you are investing in your business because if they are going to join your team, they are most likely to do it at an ACN event.
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Plant the seed
Planting the seed is about getting people to look at the ACN Opportunity. Don’t think every time you talk to someone about ACN or ACN events, that you have to pitch them. During the holiday season and other get-togethers, you are bound to be asked the question “what do you do?” or “How’s business?”. That’s your chance. You don’t have to try to recruit them there and then, you simply plant a seed.
Try starting with “I’m really excited actually. We’ve got some great new services and events coming up that will catapult my business. And by the way, there’s going to be a lot of opportunity if you’re open to making some extra money. Let me know and I’ll show you what we’re doing.”
You’ve now piqued their interest so they will probably reply with “Well, what exactly it is about?”
But this is where it would differ from a pitch. Say “Listen, I don’t want to get into it all right now because we are here to have fun. But I tell you what, I’ll give you a call next week, we’ll sit down and I’ll show you everything that we’re doing.”
You might find that some of these people you planted seeds with will be calling you! “Hey, remember you were telling me about that opportunity. Can you give me more information on that?”
That’s when you can talk about the opportunity and mention the next ACN event.
Not invite them, just talk about it. This will make them curious and create the perception of value and exclusivity around the invite. They will reach a point where they are asking you for an invite!
